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Why CBS Sucks At Internet Marketing on WJFK.COM
February 4, 2012
12:30 PM
Backdraft
Guest

One small example of why CBS sucks at web design and marketing online. Look at WJFK's podcast page. The top ranked shows are at the bottom and the minor are at the top. Nothing against Kevin & Rock or In The Pits, but the weekday shows should be at the top and not buried at the bottom. I don't believe in some theory that it allows people to discover new shows. People listen to WJFK for the big shows and ignore the others. Fact. Give the people what they want. If they want to dig deeper they will. Quit making it so difficult to find the shows you're spending all your corporate money on. Either market them or don't do it at all.

 

junks-podcasts.jpg

February 4, 2012
2:08 PM
feeer_the_turtle
Guest

Backdraft said

One small example of why CBS sucks at web design and marketing online. Look at WJFK's podcast page. The top ranked shows are at the bottom and the minor are at the top. Nothing against Kevin & Rock or In The Pits, but the weekday shows should be at the top and not buried at the bottom. I don't believe in some theory that it allows people to discover new shows. People listen to WJFK for the big shows and ignore the others. Fact. Give the people what they want. If they want to dig deeper they will. Quit making it so difficult to find the shows you're spending all your corporate money on. Either market them or don't do it at all.

 

junks-podcasts.jpg

Being in the business and being forced to go to their site from time to time to find content, I can tell you this is just one of many examples.

February 4, 2012
4:37 PM
cpizz
Guest

That site is a total debacle and imposable to navigate. Thank God for Valdez, if I had to go there to get my podcasts, I'd probably just punt.

February 4, 2012
8:23 PM
IamMcNubbin
Guest

They're doing a bit where you have to see all the other drivel to get to what you are looking for. Hoping you see something along the way that you'll check out.

February 4, 2012
11:23 PM
Hagerstown Steve
Paktika province, Afghanistan
Member
Forum Posts: 850
Member Since:
February 26, 2009
Offline

Definitely not as good as http://www.cliti.com

"I fucked a Thai hooker in the ass. I would have fucked her in the cunt but she had a cock." – Jim Jeffries
February 5, 2012
3:43 AM
beezone
Guest

The WJFK website is atrocious.  I do not even bother with it anymore.

February 5, 2012
5:49 PM
CLBinTX
Guest

Unfortunately…most people suck at their jobs. Alas, web design is no different.

 

Somewhere is the worst doctor in the world. Somebody has an appointment to see him @ 9am tomorrow….

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